Welcome to Day 3 of the Pet Industry Rising 2025 Summit
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Dear Innovators, Visionaries, and Changemakers,
Welcome to Day 3 of Pet Industry Rising 2025!
What an incredible journey it has been so far. Over the past two days, we’ve witnessed powerful conversations, bold ideas, and inspiring leadership from across the globe — all united by a shared commitment to elevate the pet industry with innovation, integrity, and impact.
As we step into this final day, let’s carry forward that same energy of collaboration and curiosity. Today is about reflection, connection, and forward momentum — turning the insights we’ve gathered into real-world action.
The future of our industry is being shaped right here, by each of you — the visionaries, founders, and changemakers who choose to lead with purpose and decide with grace.
Thank you for being part of this extraordinary summit and for the courage you bring to every conversation. Let’s make this final day one to remember — full of insight, inspiration, and bold vision for what’s next.
With gratitude and excitement,
–Peggy I. Pleines
Global Growth Strategist & Creator of Decide with Grace™
Founder & CEO, My Ladybird Enterprise AG
Early Cancer Detection in Dogs: How AI and Liquid Biopsy are Revolutionizing Veterinary Diagnostics
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Meet Shahab Matin
Shahab Matin is the Founder and CEO of TestBlu Diagnostics, based in Berlin, Germany, a company pioneering early cancer detection and advanced diagnostics for dogs. A trained system and industrial engineer and seasoned entrepreneur, Shahab brings a unique combination of technical expertise and visionary leadership to the veterinary diagnostics field.
Recognizing that veterinary medicine lags behind human healthcare in technology and investment, Shahab founded TestBlu to bridge this gap. The company’s flagship product is a liquid biopsy-based early cancer detection test, capable of analyzing DNA in blood, saliva, or urine to identify tumor cell death. By integrating AI and machine learning from day one, TestBlu evaluates hundreds of biomarkers simultaneously, enabling early, accurate detection across multiple cancer types and improving pets’ quality of life and lifespan.
Under Shahab’s leadership, TestBlu combines cutting-edge science with practical clinical application, positioning the company as a disruptor in personalized and preventative veterinary care. His mission is to make highly sophisticated diagnostics accessible, empowering veterinarians and pet owners to detect disease early, intervene effectively, and enhance pet health outcomes globally.
Meet Your Host
Peggy I. Pleines is a Global Growth Strategist, international speaker, and CEO of My Ladybird Enterprise AG. She has worked with CEOs, founders, and decision-makers worldwide, helping them scale their brands with bold clarity, grounded leadership, and strategic vision.
Peggy isn’t just about accolades and titles (though she has plenty). She is the creator of Decide with Grace™, a framework that empowers leaders to make courageous decisions that balance strategy with authenticity.
What truly sets Peggy apart is her collaborative approach — she thrives on bringing together visionaries from diverse industries, creating spaces where innovation, leadership, and impact intersect. Past participants in her events have expanded their reach, grown their influence, and built thriving global communities.
With her signature energy and insight, Peggy is curating Pet Industry Rising to spotlight leaders like you who embody innovation, influence, and impact.