Welcome to Day 2 of the Pet Industry Rising 2025 Summit
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Dear Innovators, Visionaries, and Changemakers,
Welcome to Day 2 of Pet Industry Rising 2025!
What an incredible start we’ve had on Day 1 — filled with powerful insights, heartfelt stories, and game-changing conversations that reminded us why this industry continues to grow with such passion and purpose. From innovation in pet health to bold sustainability strategies, yesterday set the tone for what’s truly possible when vision meets action.
As we begin Day 2, our focus deepens — on connection, collaboration, and courageous leadership. Today, we continue to explore how innovation, empathy, and strategic clarity can shape the next era of the pet economy.
At the heart of this summit, and of my Decide with Grace™ philosophy, is the belief that leadership isn’t just about what we achieve — it’s about how we choose to show up. Together, we are not only transforming businesses but shaping a more conscious, connected, and compassionate future.
Thank you for being part of this extraordinary journey. Let’s make Day 2 another day of inspiration, growth, and meaningful impact.
–Peggy I. Pleines
Global Growth Strategist & Creator of Decide with Grace™
Founder & CEO, My Ladybird Enterprise AG
From Care to Prevention: Transforming the Future of Pet Services
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Meet Dr. Pálma Piller
Dr. Pálma Piller is a veterinarian, innovator, and entrepreneur based in Budapest, Hungary, and the Co-founder & CEO of PetWiseCare, founded in 2023. Driven by her passion for preventive pet healthcare, she is on a mission to make education and accessibility the foundation of animal well-being.
Under her leadership, PetWiseCare has become a pioneering digital platform that integrates telemedicine and an educated pet-sitting marketplace, bridging the gap between veterinary medicine and modern pet care. The company offers remote veterinary chat support and connects pet owners with trained, certified sitters — ensuring safety, trust, and expert guidance for pets everywhere.
Recognized on Shark Tank Hungary for her forward-thinking approach, Pálma combines veterinary expertise with startup agility to reshape the pet tech landscape. Her vision is to expand PetWiseCare across Western Europe and launch a mobile app that brings proactive, accessible care to every pet owner.
A lifelong learner and passionate advocate for responsible pet ownership, Dr. Piller continues to inspire through her dedication to innovation, education, and compassion — creating a smarter, kinder world for pets and their people.
Meet Your Host
Peggy I. Pleines is a Global Growth Strategist, international speaker, and CEO of My Ladybird Enterprise AG. She has worked with CEOs, founders, and decision-makers worldwide, helping them scale their brands with bold clarity, grounded leadership, and strategic vision.
Peggy isn’t just about accolades and titles (though she has plenty). She is the creator of Decide with Grace™, a framework that empowers leaders to make courageous decisions that balance strategy with authenticity.
What truly sets Peggy apart is her collaborative approach — she thrives on bringing together visionaries from diverse industries, creating spaces where innovation, leadership, and impact intersect. Past participants in her events have expanded their reach, grown their influence, and built thriving global communities.
With her signature energy and insight, Peggy is curating Pet Industry Rising to spotlight leaders like you who embody innovation, influence, and impact.