Welcome to Day 2 of the Pet Industry Rising 2025 Summit
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Dear Innovators, Visionaries, and Changemakers,
Welcome to Day 2 of Pet Industry Rising 2025!
What an incredible start we’ve had on Day 1 — filled with powerful insights, heartfelt stories, and game-changing conversations that reminded us why this industry continues to grow with such passion and purpose. From innovation in pet health to bold sustainability strategies, yesterday set the tone for what’s truly possible when vision meets action.
As we begin Day 2, our focus deepens — on connection, collaboration, and courageous leadership. Today, we continue to explore how innovation, empathy, and strategic clarity can shape the next era of the pet economy.
At the heart of this summit, and of my Decide with Grace™ philosophy, is the belief that leadership isn’t just about what we achieve — it’s about how we choose to show up. Together, we are not only transforming businesses but shaping a more conscious, connected, and compassionate future.
Thank you for being part of this extraordinary journey. Let’s make Day 2 another day of inspiration, growth, and meaningful impact.
–Peggy I. Pleines
Global Growth Strategist & Creator of Decide with Grace™
Founder & CEO, My Ladybird Enterprise AG
Raising the Standards: Science-Backed Supplements for Modern Pets
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Meet Karan Singh Madan
Karan Singh Madan is the visionary CEO & Founder of APS/QLS – Rooted Owl®, a company dedicated to evidence-based, natural pet health products.
Born in Calcutta and raised in the eco-friendly environment of Dehradun, India, Karan’s lifelong connection to nature and natural healing inspired his entrepreneurial journey. After moving to the US, his dog’s struggle with travel anxiety spurred him to investigate botanical medicines for animal use.
Driven by a passion to fill the gap in scientifically supported, plant-based products for pets, Karan traveled extensively to study integrative clinics and phytopharmaceutical companies. Under his leadership, Rooted Owl® was created to blend ancient ingredients with scientific support, offering vet-formulated, condition-based products manufactured in GMP facilities using organic ingredients.
He brings a unique perspective rooted in a deep respect for natural wellness and a commitment to rigorous efficacy and safety standards, embodying the wisdom of the brand’s namesake, the “Wise Owl.”
Meet Your Host
Peggy I. Pleines is a Global Growth Strategist, international speaker, and CEO of My Ladybird Enterprise AG. She has worked with CEOs, founders, and decision-makers worldwide, helping them scale their brands with bold clarity, grounded leadership, and strategic vision.
Peggy isn’t just about accolades and titles (though she has plenty). She is the creator of Decide with Grace™, a framework that empowers leaders to make courageous decisions that balance strategy with authenticity.
What truly sets Peggy apart is her collaborative approach — she thrives on bringing together visionaries from diverse industries, creating spaces where innovation, leadership, and impact intersect. Past participants in her events have expanded their reach, grown their influence, and built thriving global communities.
With her signature energy and insight, Peggy is curating Pet Industry Rising to spotlight leaders like you who embody innovation, influence, and impact.