Welcome to Day 3 of the Pet Industry Rising 2025 Summit
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Dear Innovators, Visionaries, and Changemakers,
Welcome to Day 3 of Pet Industry Rising 2025!
What an incredible journey it has been so far. Over the past two days, we’ve witnessed powerful conversations, bold ideas, and inspiring leadership from across the globe — all united by a shared commitment to elevate the pet industry with innovation, integrity, and impact.
As we step into this final day, let’s carry forward that same energy of collaboration and curiosity. Today is about reflection, connection, and forward momentum — turning the insights we’ve gathered into real-world action.
The future of our industry is being shaped right here, by each of you — the visionaries, founders, and changemakers who choose to lead with purpose and decide with grace.
Thank you for being part of this extraordinary summit and for the courage you bring to every conversation. Let’s make this final day one to remember — full of insight, inspiration, and bold vision for what’s next.
With gratitude and excitement,
–Peggy I. Pleines
Global Growth Strategist & Creator of Decide with Grace™
Founder & CEO, My Ladybird Enterprise AG
Science, Sustainability, and the Global Pet Food Market: Premier Pet's Strategy for Future-Proofing Quality
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Meet Fernando Maluf
Fernando Maluf is the Vice President of International Business Development at PremieRpet, a Brazilian pet food manufacturer renowned for high-performance, nutrient-rich pet nutrition. He leads the company’s global expansion strategy, focusing on quality, precision, and sustainability, with a particular emphasis on growth across the Americas.
With extensive experience in international business strategy, Fernando specializes in market entry planning, regulatory compliance, and establishing high-value distribution partnerships worldwide, including Latin America, Europe, and Asia. Under his leadership, PremieRpet has strengthened its position as a benchmark in the industry, leveraging advanced protein facilities to maximize nutrient retention and delivering a portfolio of over 400 SKUs, including kibble, wet food, biscuits, and prescription diets.
Fernando plays a key role in PremieRpet’s U.S. market strategy under the NU Pet Foods brand, offering products designed for health-conscious pet owners, such as low-glycemic grains and grain-free alternatives. His commitment to precision manufacturing and nutrient homogeneity ensures every product meets rigorous quality standards, setting PremieRpet apart in a competitive market.
A strategic visionary with a focus on innovation, global growth, and excellence in pet nutrition, Fernando continues to drive PremieRpet’s mission of delivering scientifically formulated, premium-quality products to pets worldwide.
Meet Your Host
Peggy I. Pleines is a Global Growth Strategist, international speaker, and CEO of My Ladybird Enterprise AG. She has worked with CEOs, founders, and decision-makers worldwide, helping them scale their brands with bold clarity, grounded leadership, and strategic vision.
Peggy isn’t just about accolades and titles (though she has plenty). She is the creator of Decide with Grace™, a framework that empowers leaders to make courageous decisions that balance strategy with authenticity.
What truly sets Peggy apart is her collaborative approach — she thrives on bringing together visionaries from diverse industries, creating spaces where innovation, leadership, and impact intersect. Past participants in her events have expanded their reach, grown their influence, and built thriving global communities.
With her signature energy and insight, Peggy is curating Pet Industry Rising to spotlight leaders like you who embody innovation, influence, and impact.