Welcome to Pet Industry Rising 2025 Summit
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Dear Innovators, Visionaries, and Changemakers,
Welcome to Pet Industry Rising 2025 — a summit born from one simple belief: the future of the pet industry will be shaped by courageous leaders who pair innovation with integrity.
This is more than an event. It’s a movement — a space where founders, CEOs, and changemakers come together to share ideas, challenge norms, and collaborate toward building a more innovative, sustainable, and human-centered pet economy.
Over the next few days, you’ll hear from extraordinary leaders who are redefining what it means to lead with purpose — from digital transformation and pet health innovation to sustainability, investment, and beyond. Together, we’re not just discussing what’s next; we’re shaping it.
As the creator of Decide with Grace™, my mission has always been to help leaders make bold, high-stakes decisions with clarity, authenticity, and confidence. That same spirit guides this summit. Each session, conversation, and recognition is designed to celebrate the power of aligned decision-making — where growth meets grace, and vision meets impact.
And as part of this event, we also honor the Ladybird Digital Impact Honors 2025, recognizing trailblazers who are transforming the pet industry with authenticity, courage, and measurable impact.
Thank you for being part of this journey. Your voice matters. Your leadership matters.
Together, let’s rise — with clarity, impact, and grace.
–Peggy I. Pleines
Global Growth Strategist & Creator of Decide with Grace™
Founder & CEO, My Ladybird Enterprise AG
Building Brand Trust in a Data-Driven Pet Economy
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Meet Brent Stern
Brent Stern is the Chief Commercial Officer at SynergyLabs, a leading innovator in pet care best known for its Veterinary Formula brand. With over a decade of leadership in sales acceleration, strategic marketing, and digital transformation, Brent drives growth through operational excellence and a deep understanding of consumer behavior.
At SynergyLabs, he spearheads initiatives that bridge quality and accessibility, ensuring pet parents have trusted, affordable solutions without compromising care. Brent’s strategic approach blends AI-driven insights, omnichannel distribution, and authentic brand storytelling to strengthen customer trust and community engagement.
Passionate about innovation and connection, Brent believes the future of pet care lies at the intersection of technology, transparency, and trust—empowering the next generation of pet owners to make informed, compassionate choices.
Meet Your Host
Peggy I. Pleines is a Global Growth Strategist, international speaker, and CEO of My Ladybird Enterprise AG. She has worked with CEOs, founders, and decision-makers worldwide, helping them scale their brands with bold clarity, grounded leadership, and strategic vision.
Peggy isn’t just about accolades and titles (though she has plenty). She is the creator of Decide with Grace™, a framework that empowers leaders to make courageous decisions that balance strategy with authenticity.
What truly sets Peggy apart is her collaborative approach — she thrives on bringing together visionaries from diverse industries, creating spaces where innovation, leadership, and impact intersect. Past participants in her events have expanded their reach, grown their influence, and built thriving global communities.
With her signature energy and insight, Peggy is curating Pet Industry Rising to spotlight leaders like you who embody innovation, influence, and impact.