Welcome to Day 3 of the Pet Industry Rising 2025 Summit
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Dear Innovators, Visionaries, and Changemakers,
Welcome to Day 3 of Pet Industry Rising 2025!
What an incredible journey it has been so far. Over the past two days, we’ve witnessed powerful conversations, bold ideas, and inspiring leadership from across the globe — all united by a shared commitment to elevate the pet industry with innovation, integrity, and impact.
As we step into this final day, let’s carry forward that same energy of collaboration and curiosity. Today is about reflection, connection, and forward momentum — turning the insights we’ve gathered into real-world action.
The future of our industry is being shaped right here, by each of you — the visionaries, founders, and changemakers who choose to lead with purpose and decide with grace.
Thank you for being part of this extraordinary summit and for the courage you bring to every conversation. Let’s make this final day one to remember — full of insight, inspiration, and bold vision for what’s next.
With gratitude and excitement,
–Peggy I. Pleines
Global Growth Strategist & Creator of Decide with Grace™
Founder & CEO, My Ladybird Enterprise AG
Pioneering Pet Health: Integrating 24/7 Digital Care into the Modern Pet Industry Ecosystem
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Meet Ana Saldaña
Ana Saldaña is a visionary leader and the Founder & CEO of Wuufy, a pioneering company dedicated to transforming the future of pet care.Wuufy’s mission, under Ana’s leadership, is to deliver a holistic, preventative care model right into the home, 24/7. This approach leverages AI in Pet Health to empower cat and dog owners with instant, personalized tools and expert-vetted answers to confidently manage all health and behavior questions. By removing the guesswork and prioritizing early intervention, Wuufy dramatically strengthens the human-pet bond, resulting in healthier lives for pets and greater peace of mind for their owners.
As a passionate Advocate for Preventive Pet Medicine & Longevity, Ana is at the forefront of moving the pet healthcare industry from reactive treatment to proactive wellness. Before founding Wuufy, Ana honed her strategic and operational expertise at the executive level, including a significant tenure at Ex-Mercer (now Oliver Wyman). Her commitment to driving global innovation is further underscored by her selection as a prestigious Latitud Fellow.
Meet Your Host
Peggy I. Pleines is a Global Growth Strategist, international speaker, and CEO of My Ladybird Enterprise AG. She has worked with CEOs, founders, and decision-makers worldwide, helping them scale their brands with bold clarity, grounded leadership, and strategic vision.
Peggy isn’t just about accolades and titles (though she has plenty). She is the creator of Decide with Grace™, a framework that empowers leaders to make courageous decisions that balance strategy with authenticity.
What truly sets Peggy apart is her collaborative approach — she thrives on bringing together visionaries from diverse industries, creating spaces where innovation, leadership, and impact intersect. Past participants in her events have expanded their reach, grown their influence, and built thriving global communities.
With her signature energy and insight, Peggy is curating Pet Industry Rising to spotlight leaders like you who embody innovation, influence, and impact.